Readership
Target audience is the AB demographic of the region and the Diaspora. In this case,
that means:
- Political and commercial decision-makers
- High Net Worth Individuals
- 7% of nationals in the region
- 10% of Caribbean Basin nationals in North America and Europe.
Audience Breakdown
| AB demographic within the region | 6.92m |
| AB demogrpahic of the Diaspora | 3.4m |
| Visiting foreign businesspeople /non-nationals with 2nd home in the region | 0.75m |
| Foriegn diplomats in the region | 3,500 |
| Foriegn banks and inward investors (worldwide) | 1,500 |
| Caribbean Basin embassies around the world | 200 |
| Realistic Target Audience | 11.1m |
Principal B2B industry sectors targeted
- Banking
- Telecoms
- Financial services
- Law firms
- Accountancy firms
- IT
- Hotel and travel
- Tourism
- Shipping and transport
- Agribusiness
Consumer advertisers
- Its high net worth readership means that The Caribbean is an ideal vehicle for a wide range of consumer advertisers looking to benefit from this unique pan regional vehicle.