The Concept
The Caribbean is committed to a genuinely multinational approach to the region. It is nonaligned. Its views, expressed by journalists of international renown, are its own. The content of The Caribbean is far-reaching and diverse, yet bound by a clear understanding of its target audience, thereby making it consistently relevant, readable and reliable.
- The Caribbean is a high-quality business, politics and lifestyle magazine
- It is aimed at the political and commercial decision-makers of the Caribbean Basin
- It will provide a critical link between the region and its Diaspora in North America and Europe
- The Caribbean will give advertisers a much-needed pan regional vehicle to reach their customers in multiple countries per single advertisement.
The characteristics of the region create a number of communication needs. As such, The Caribbean magazine will:
- Help stimulate communication between the public and private sectors of the region
- Help galvanise intra-regional cooperation among commercial entities
- Facilitate the promotion of commercial opportunities in the region to the Diaspora
- Support the emergence of the region as a cohesive political and commercial sphere.